Aluminum Beer Bottle – Glows in the Dark

Heineken has done it again.  They’ve launched an aluminum beer bottle that glows in the dark.

They call it their STR bottle and it has UV-sensitive ink applied to the aluminum bottle which becomes visible when exposed to black light.

This is another wonderful example of packaging innovation using aluminum.

As I wrote in my previous post, aluminum bottles are being used to improve sales of mature product lines.  There’s clearly a “cool factor” here that makes these new aluminum bottles hot sellers.

Take a look at how the bottle looks in black light vs. normal light.

The red star on the aluminum bottle to the left shows up as a luminous blue star in black light.