毎日のアーカイブ: 7月 11, 2016

Aluminum Beer Bottle – Glows in the Dark

Heineken has done it again.  They’ve launched an aluminum beer bottle that glows in the dark. They call it their STR bottle and it has UV-sensitive ink applied to the aluminum bottle which becomes visible when exposed to black light. This is another wonderful example of packaging innovation using aluminum. As I wrote in my previous post, aluminum bottles are being used to improve sales of mature product lines.  There’s clearly a “cool factor” here that makes these new aluminum bottles hot sellers. Take a look at how the bottle looks in black light vs. normal light. The red star on the aluminum bottle to the left shows up as…