毎日のアーカイブ: 1月 20, 2017

SHININGアルミボトル：驚くほど持続可能なブランド差別化

Achieving extraordinary shelf differentiation is an ongoing challenge for any craft beverage brand trying to be noticed in a seemingly endless array of competitive products vying for the consumer’s attention at retail. While there are many ways to put a different spin on a glass bottle with shapes and different labels, they are all just that – another glass bottle. Less is more A truly ideal beverage package, the SHINING Aluminum bottle addresses all of the inefficiencies of legacy glass bottles head on. With its unique “featherweight” design, it is 80-90% lighter than glass equivalents, effectively reducing the weight of filled product by more than 35% or over ten pounds…